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From all the team at Washington Creative we extend a big thank you for your continued support in 2013. We have had a fun, colourful and exciting year and hope that it has been full of successes and fun for you as well.

Washington Creative celebrated 5 years in business this year with the launch of our redesigned website in October and it has been non-stop since. With 2014 promising to bring even more inspiration and fantastic opportunities.

Have a very Merry Christmas and we’ll see you in 2014.

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Written By , 4 years ago

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Welcome to the new Washington Creative website.

An extensive and satisfying process was undertaken with our new website finally launched just in time for Spring. Along with updated functionality and 100% Responsive website framework, the new site will feature a regular range of contributions to our blog. Here you will find articles and discussions of trends in the visual communication industry. Feel free to check back often, you never know what we might be highlighting next. You could also keep an eye on our Twitter feed where we also link to relevant design developments.

Have a look around and let us know your thoughts and feedback on the new look and functionality, we’d love to hear from you.

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A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website.

Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. The wireframe usually lacks typographic style, colour, or graphics, since the main focus lies in functionality, behaviour, and priority of content (source). As an integral part of any web design and development project, when engaging user experience designers, developers, and visual designers we will create wireframes to best determine information architecture.

Aside from websites, wireframes are also utilised for the prototyping of mobile sites and Apps.

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Among the diverse range of projects, we have helped launch an Irish Gastropub, a new sports hydration drink, real estate developments and cafes. Our clients represent a broad business spectrum, and listed here and shown above are a small selection of the fantastic businesses we have worked with.

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Visiting a website can be a very powerful and interactive experience with a brand. With this in mind, the website should support and reinforce the core values, personality and visual language of the brand. Intuitive navigation, speed and functionality all need to be balanced to create a meaningful and positive user experience.

With a particular focus on brand integration and content development, our team deliver web solutions that unite visual aesthetics and strong usability interfaces. This ensures the content reaches the right audience and in the best possible way.

Our team work with you and communicate at every step of the process. We believe this encourages a stronger connection and understanding of the project for you and us. The illustration above demonstrates the exhaustive process we undertake when creating an effective website solution. Drop us a line with your next project and we would be happy to discuss more details.

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One of the hottest trends is accessibility of websites on various devices other than the standard desktop or laptop screens. With the rapidly growing market of smartphone’s and hand-held tablets, in particular the user take-up rate, consideration must be made to address user interactions.

Users who wish to access websites using a mobile device or on another display screen care about being able to effectively navigate and interact. For that reason responsive (RWD) design methods are addressing these considerations.

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

For this reason here at Washington Creative our own website is 100% responsive. We have also been busy designing and developing 100% responsive solution for Valet Chef and soon to launch Falcone and more on the way. If you have any questions or are after more information contact us today.

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BIG DATA

Otherwise known as advanced analytics, big data is the biggest trend sweeping industries, partly because the total base of digital data across the world is doubling every 20 months. With this kind of growth it would be wise for companies to investigate implementing a Big Data strategy.

SOCIAL TECHNOLOGY

Another key trend with 70% of all companies worldwide now using social media and technologies. The social industry is currently sized at $1 trillion, with 1.5 billion social network users. Social technology is now directly influencing an amazing $940 billion of sales consumption worldwide.

CLOUD

Cloud is expected to drive $500-700 billion in global productivity by 2025. Public and private clouds will coexist and orchestration between clouds will be an essential service.

EVOLUTION OF COMMERCE

It is important for all companies to consider, evaluate and bond with their customer base. Cities will be the dominant force in world commerce with around 600 cities expected to drive two thirds of global GDP due to their very dense infrastructure and commerce capabilities.

PAY to FREE

A growth trend across consumer categories, is where services and products are moving from a pay to free options. For example voice or SMS. The consideration for companies then is introducing free services or elements of services for free, while looking to monetise in other areas.

PHYSICAL + DIGITAL 

According to Fujitsu, business models that integrate physical and digital elements are driving innovation. A good example of this is Google glasses or other location based services being delivered via your smartphone. There’s much more to come in this space as the smartphone reaches the limits of innovation.

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