A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website.
Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. The wireframe usually lacks typographic style, colour, or graphics, since the main focus lies in functionality, behaviour, and priority of content (source). As an integral part of any web design and development project, when engaging user experience designers, developers, and visual designers we will create wireframes to best determine information architecture.
Aside from websites, wireframes are also utilised for the prototyping of mobile sites and Apps.