AIOH

Created in 2013

Project site

www.aioh.org.au/

We have done

  1. Art Direction
  2. Brand Guidelines
  3. Brand Identity
  4. Brand Imagery
  5. Business Stationery
  6. Promotional (Print)
  7. Visual Brand System
  8. Website Design
  9. Website Development
AIOH (Australian Institute of Occupational Hygienists) was formed in 1980 and aims to help ensure that workplace health hazards are eliminated or controlled. It seeks to achieve this by promoting the profession of occupational hygiene in industry, government and the general community, improving the practice of occupational hygiene and the knowledge, competence and standing of its practitioners, nationally and internationally.

AIOH wanted to re-engage their members and the greater public with a new visual look and story to tell. Tasked with creating a new AIOH identity, our solution was brought to life as a 3D globe made up of graphic shapes representing people, processes and hazardous matter. Within the shape Australia is set centre stage, underscoring the country’s leadership position in the hygiene field and role on the world stage.

A confident blue colour palette was chosen to differentiate the organisation among others in similar fields. The gradient blues aims to express modern and approachable visual styling, and a provide a sense of the professionalism in which AIOH interacts with Institute members, occupational health, safety & hygiene professionals and the greater public.

Brand Imagery

To enhance the new brand system, a selection of people, onsite location and environment images were used to demonstrating the broad occupational hygiene field.

Communications The brand system was then applied to business stationery, service & internal document templates and a new website interface. To manage ongoing communications a brand guidelines document was created.

Next Work

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