Bernie Leen

Created in 2013

Project site

We have done

  1. Art Direction
  2. Brand Identity
  3. Business Stationery
  4. Promotional (Print)
  5. Visual Brand System
  6. Website Design
  7. Website Development
For over 50 years, family owned and run, Bernie Leen Demolition & Contracting has delivered high quality and cost effective projects. The dedicated and passionate team prides itself in its efficiency, impeccable standards and safety records, and its ability to cater to the varying needs of clients.

Bernie Leen has long been established in the Geelong area with the family name, but did not have a strong and unified visual presence. Our task was to refine and consolidate the brand identity and brand system, for a more current B2B audience across Victoria.


We refined the custom lettering and created a strong visual system.

A confident brand system was created, building on the family heritage and ownership of the existing red, black and white colours. Which coupled with modern, striking photography, the colours and brand system was expanded across a suite of print and online promotional material.

Visual System

Engaging location and machinery images were created to communicate the range of services.

Communications The brand elements were extended across stationery, company profile brochure and business website. For ongoing communications a brand guidelines document was created and implemented.

Next Work

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