Cyber IT Solutions
Created in 2013
We have done
Formerly Cybersource, our team were tasked with the name change and identity redesign. Excited at the opportunity a brand program was rolled out which included a naming strategy workshop and design of a new confident logo/identity and visual brand system across a range of business and promotional material.
Brand Traits ‘Trustworthy, professional, perceptive and intelligent’ while a visual representation of ‘Global’ and ‘Interactive’ provided the basis of the design of the new visual brand system.
Communications The new brand system leveraged an existing equity with deep blue colours. This new visual look was applied across promotional material, business stationery, signage, packaging and website.