Leon (avid cyclist), just wanted a sports drink that gave him the nutrition he needed for training sans the hype and rubbish. Frustrated with what was available, Leon worked with sports nutrition experts and dental researchers, and tested and formulated a more tooth-friendly sports drink with more energy, less acid and using only quality ingredients, thus SUKKIE – Isotonic Sports Drink was born.
SUKKIE: DESIGNED TO SMASH YOUR LIMITS Smash your limits is more than just a few words thrown together, it’s a state of mind, it’s a way of training and competing: when you are at your peak, when your body is screaming for you to stop, you need the nutrition and motivation to keep going. You need to give your body what it needs, nothing less.
The fun and energetic SUKKIE crew were very open-minded about creative scope, which encouraged our engagement of the design process. Armed with ideas we helped refine and create a bold, professional and exciting brand identity. The brand system was then extended across product packaging labels, promotional brochures and a dynamic website presence.
Confident visual imagery and messages were defined to help engage customers.
The SUKKIE Story
With such an exciting product entering the marketplace, the imagery, tone-of-voice and design had to be professional and express the brand values and benefits confidently.