Tribeca Financial

Created in 2013

Project site

We have done

  1. Art Direction
  2. Brand Identity
  3. Business Stationery
  4. Content Management System (CMS)
  5. Photography
  6. Promotional (Print)
  7. Visual Brand System
  8. Website Design
  9. Website Development
Tribeca Financial is a mid-tier financial planning firm, offering professional advice on Investments, Superannuation and Life Insurance. The young, dynamic team are passionate about simplifying the financial world for their clients by removing the unnecessary jargon and providing sound strategies to achieve real financial potential.

For the team we created a professional logomark consisting of triangular elements representing the three brand values ‘Discover. Plan. Succeed.’. Inspired by the thriving and creative New York, Tribeca District, sprawling, large-scale images of Melbourne were chosen to communicate the team’s local knowledge and expertise.


The logomark is made up of graphic elements representing the three principles ‘Discover. Plan. Succeed.’

Brand Values

‘Discover. Plan. Succeed.’ provided the platform for the development of a confident visual brand system.

Communications The brand system was applied to business stationery, building signage and a dynamic business website.

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